How To Make Money On Tiktok | Start Your Online Earnings

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How to Make Money on TikTok: TikTok Money Guide

1. Get involved in the Creator Rewards Program

TikTok's Creator Rewards Program lets viewers earn money for producing original over-a-minute-length videos. Creators are incentivized based on engagement, creative content, and popularity. Payout is from 2¢ to 15¢ per 1,000 views, with contributors gaining access to a more sophisticated analytics platform.

Eligibility Criteria:

• 10,000 followers
• 100,000 views of your videos in the past 30 days
• Videos longer than one minute
• At least 18 years old and a resident of a participating country

Register on TikTok Studio by selecting the Creator Rewards Program.

2. Sell Merch

Content creators can earn by selling personalized items such as t-shirts, tote bags, mugs, and stickers. Print-on-demand services simplify selling without requiring stock.

Pros:

• Source of secondary income
• Brand affinity
• Fanship

3. Go Live for Virtual Gifts

TikTok's LIVE Gifting feature allows fans to send virtual gifts, which convert into real money. Live streaming builds engagement and monetization opportunities.

Key Feature:

Airdrop enables an audience of a livestream to surprise gift during the session.

4. Work with Affiliates using Creator Marketplace

TikTok Creator Marketplace connects brands with creators for sponsored content and affiliate marketing. Shopify Collabs provides additional monetization opportunities.

Advantages:

• Effortless brand collaborations
• Increased earning capacity
• Better influencer-brand pairing

5. Open a TikTok Shop

TikTok Shop allows creators to sell products within the app. Product tagging in videos enhances seamless shopping experiences.

Example:

Peace Out Skincare successfully increased sales and brand awareness using influencer marketing.

6. Create In-Feed Ads

TikTok Ads appear in For You feeds and autoplay like regular videos. Companies can:

• Advertise to targeted audiences
• Monitor ad performance
• Integrate with Shopify for easy management

7. Crowdfund Projects

Creators can raise funds for projects using crowdfunding platforms like Kickstarter, Indiegogo, and Crowdcube.

8. Get Tips

Creators can receive direct tips from their audience on platforms such as:

• Tipeee: Tip-based donations
• Buy Me a Coffee: Small virtual donations
• Ko-fi: Tips, memberships, and one-time commissions

9. Provide On- and Off-Platform Subscriptions

TikTok Subscriptions allow users to pay monthly for exclusive content, while Patreon offers a continuous revenue stream for creators.

10. Provide Exclusive Content with TikTok Series

TikTok Series enables creators to place up to 80 videos behind a paywall, each up to 20 minutes long.

Requirements:

• 10,000 followers
• 1,000 views in the last 30 days from at least three posts

11. Scale and Resell TikTok Accounts

Entrepreneurs create and sell TikTok accounts in profitable niches on platforms like:

• Flippa
• Fameswap
• PlayerUp

12. Provide Personalized Shout-Outs

Creators can sell personalized messages through Cameo or during livestreams. Birthday and milestone messages enhance fan engagement.

13. Refer New TikTok Users

TikTok Rewards grants virtual points for user referrals, convertible into money, coupons, or mobile recharges.

Steps to Refer:

1. Go to Profile > Discover or For You
2. Tap the TikTok Rewards banner
3. Share the referral link

Getting to Know Your TikTok Audience

TikTok's primary audience is under 34, with a strong presence of users under 24. Millennials are increasingly joining, making audience understanding essential for monetization.

Content Above All Else

Entertainment is key—avoid overly aggressive marketing. Brands like Parade and Partly Sunny Projects succeed by prioritizing engaging content.

The Creator Economy

Today's creators act as entrepreneurs, sales professionals, and marketers. Monetizing TikTok properly results in financial gain and more time for creativity.

Last Tip:

Use multiple monetization strategies to maximize earnings while keeping content engaging and informative.

How to Monetize Your TikTok Account

TikTok is a platform where creativity and talent can truly thrive. Over time, it has become not just a place for entertainment, but also a valuable tool for creators to monetize their passion. Whether you're a fresh creator or an established influencer, TikTok offers multiple opportunities to turn your passion into profit. Here’s how you can transform your TikTok account into a money-making tool.

1. TikTok Influencer Marketing Power

TikTok has evolved rapidly and is now a major influencer marketing hub. Brands seek influencers who can effectively promote their products to engaged audiences.

How to Find Brands for Collaboration:

• TikTok Creator Marketplace (TCM): TCM connects influencers with brands. To be eligible, you need at least 100,000 followers and 100,000 likes in the last 28 days. Once approved, you can apply for campaigns and collaborate with brands.
• Contact Brands Directly: Research brands in your niche and approach them with your demographics, engagement rate, and past work.

Set Your Rates

Nano-influencers (1,000 to 10,000 followers) typically charge between $5 and $15 per post, while micro-influencers (10,000 to 50,000 followers) charge between $25 and $250. Adjust based on your niche and engagement.

2. Leverage TikTok's Creator Programs

TikTok offers programs to help creators earn money directly through the platform.

Creator Fund

The Creator Fund, which paid creators based on video views, ended in December 2023. It has now been replaced with the TikTok Creator Rewards Program (formerly known as the Creativity Program Beta).

How to Become a TikTok Creator Rewards Program User:

• Age: Over 18 years
• Followers: 10,000+
• Video Views: 100,000+ views in the last 30 days
• Good account standing
• Available in specific countries (e.g., U.S., Brazil, U.K., Germany)

Unlike the Creator Fund, which focused on short-form videos, the Rewards Program emphasizes long-form content, as TikTok aims to encourage users to spend more time on the app.

3. Earn Money with Live Streams using TikTok's Live Features

On TikTok Live, creators can engage with viewers in real-time and earn rewards in the form of virtual gifts. These gifts can be converted into cash, making it an excellent way to earn income.

Live Gifts Mechanism

Viewers purchase coins with real money and use them to send virtual gifts during live streaming. Creators then receive diamonds, which can be redeemed for cash. TikTok retains half of the earnings.

Coin Value	Diamond Equivalent	Cash Value
$1	100 coins	50 diamonds

How to Access Live Gifts:

• At least 1,000 followers
• Account older than 30 days
• Good standing with community guidelines

How to Use TikTok Lives Wisely

• Live stream when your audience is most active.
• Engage with viewers by responding to comments and appreciating gifters.
• Promote products or affiliate links during live streams.

4. Merchandise Sales

Merchandise sales can be a lucrative revenue stream, especially if you have a loyal fan base on TikTok.

How to Get Started Selling Merch:

1. Select items your audience would love (3-5 items to start).
2. Design your merchandise using platforms like Canva or by hiring a designer.
3. Partner with print-on-demand services such as Printful or Teespring for production and shipping.
4. Promote your merchandise on TikTok using live streams, tutorials, or by wearing your merch in videos.

Case Study: Julia Roblin, a Canadian artist, sells hand-drawn merch and stickers on TikTok. She directs followers to her store using LinkTree.

5. Affiliate Marketing on TikTok

Affiliate marketing involves promoting other companies' products on your TikTok and earning commissions for each sale made through your affiliate link.

Getting Started

• Find Affiliate Programs: Choose programs related to your niche (e.g., fitness, fashion).
• Apply: Complete the affiliate program's application and wait for approval.
• Share Affiliate Links: Promote your links through TikTok live streams, video captions, and your profile.

Benefits of Affiliate Marketing

The larger your audience, the higher your potential commissions. For instance, with a program like Nike's affiliate program, you earn 11% of each sale. If you promote a $100 pair of sneakers, you would earn $11 for each sale.

6. Paid Content Subscription

TikTok allows creators to offer exclusive content to paying subscribers, with monthly subscription prices ranging from $2.99 to $99.99.

Benefits You Can Offer

• Exclusive badges and emotes
• Subscriber-only live streams
• Access to premium videos or behind-the-scenes footage

Make sure to highlight the value subscribers will gain from joining your subscription plan to keep them engaged.

06. Scale Accounts and Flip Them

Some creators capitalize on building niche audiences, which is an attractive opportunity for brands looking for established accounts. These creators build and grow their accounts in a specific niche, which allows them to sell the account to brands or influencers who wish to tap into an already engaged community. This process can be profitable, depending on the engagement levels and the size of the audience.

Niche Selection and Account Value

Choosing a narrow niche helps attract a focused and attentive audience, which in turn increases the potential for selling the account at a profitable rate. Once the account gains traction, it can be sold to companies targeting that specific niche, often for significant sums depending on the account's follower count and engagement.

07. Get Insights on TikTok

One of the most valuable features on TikTok for creators is the "Live Gifts" system, where followers can send virtual gifts during live streams. These gifts can be converted into real money, providing an additional revenue stream for creators.

Live Gifts: How They Work

Creators receive virtual gifts in the form of "diamonds," which can later be redeemed for cash via PayPal. To access this feature, creators must be at least 18 years old, have at least 1,000 followers, and maintain a good standing account according to TikTok's community guidelines.

Cash-Out Requirements

Creators can cash out their diamonds once they reach a $100 threshold. This provides a direct way to earn money from engaged followers and can become a significant income source as the creator's popularity grows.

08. Premium Paid Content

Creators can earn money by offering exclusive premium content through platforms like Patreon or TikTok's "Series" feature. These methods allow creators to upload more extensive content for subscribers, providing fans with exclusive access to behind-the-scenes footage, early video access, personalized messages, and more.

Monetizing Through Series on TikTok

The "Series" feature enables creators to upload long-form content only available to paying subscribers. This provides a unique opportunity to generate income directly on TikTok by offering exclusive content to followers. Pricing can vary, allowing creators to charge from a few dollars to a more substantial fee based on the content's value.

How Much Does TikTok Pay?

Many creators wonder how much they can make on TikTok. Income potential varies widely, with some top creators earning millions per year. For example, Addison Rae Easterling makes around $5 million annually from brand collaborations and selling personal merchandise on TikTok.

Influencers Making Millions

Creators like Charlie and Dixie D'Amelio have built substantial incomes from TikTok, thanks to viral dance trends and brand sponsorships. Their earnings come from a combination of sponsored content, brand deals, and merchandise sales.

Income Based on Engagement, Not Just Followers

It’s important to note that TikTok monetization depends more on audience engagement than the sheer number of followers. For example, creators with around 100,000 followers can charge between $500 and $2,000 for a brand placement video.

How Many Followers Do You Need on TikTok to Get Paid?

While the number of followers plays a role in monetization, the strategy and engagement are more crucial. For TikTok's Creativity Program or sponsored deals, creators need at least 10,000 followers. However, for influencer marketing campaigns, over 100,000 followers are ideal.

Monetizing with Smaller Followings

Even creators with fewer followers can see decent income, especially when their engagement rates are high. TikTok’s algorithm favors interactive content, meaning creators who can maintain a strong connection with their audience are more likely to succeed in monetization efforts.

TikTok Marketplace and Creator Rewards Program

In March 2024, TikTok launched the Creator Rewards Program, which replaced the Creator Fund. This new program pays creators based on how long users spend watching their long-form videos, rewarding engagement rather than just video views.

Eligibility for the Creator Rewards Program

• Age: Must be at least 18 years old
• Followers: Must have 10,000+ followers
• Video Views: Must have 100,000+ video views in the last 30 days
• Account: Must be in good standing
• Location: Must be in an eligible country (e.g., United States, UK, France, Germany)

Income Generation through Long-Form Videos

The Creator Rewards Program allows creators to earn money based on how users interact with their long-form videos. The more time users spend engaging with content, the more money creators can earn.

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